Landlords are the most precious commodity as far as lettings agents are concerned. If they can’t find new landlords who own properties they can manage, their agencies will eventually decline, or at the very least stop moving forward. When there are a wealth of competitors both locally and nationally, it is vital that agents know how to find landlords.
Any letting agent reading this might be thinking “this is all well and good, but I don’t necessarily know how to attract landlords to my letting agency”. That’s not uncommon, especially when it comes to online marketing. The principles of SEO and pay-per-click marketing are difficult for many people to understand, and they can often be barriers to success. Equally, marketing yourself to prospective landlords offline presents its own challenges.
When thinking about how to get landlords, one of the best ways of doing so is by demonstrating your value to them. They have to pay you for your services, so what are you offering them? What makes you a worthwhile investment?
One of the ways in which you’ll be a valuable proposition is in your legal and compliance-based knowledge, which landlords may not have the time or inclination to get to grips with. In this sense, you can ensure that their properties meet all relevant legislative requirements, thereby saving them money and hassle. You have demonstrated value, and they are benefiting from your services.
We know that it can be difficult to articulate why landlords should spend money on an agency. That’s why we’ve created a flyer for letting agents to distribute to landlords showing the things they should be looking for in a letting agent. You can then demonstrate to them how you meet all those requirements.
The flyer is free to download and you can include your own branding and information on it - download it now, and let us know if it’s helped you!
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